Flight Forum is a rapidly developing area with ambitious plans. Every day, the Flight Forum team works towards creating an attractive, social, and sustainable area that allows for new initiatives. Starting this month, Flight Forum presents a new face. Not only does it have a new brand identity and logo, but it also has a completely new website that matches its new ambitions.
New direction, new brand identity
The new Flight Forum will be a green area with a wide range of functions and plenty of room for individual initiative. It is a part of Eindhoven that is currently under development, where employees, residents, students, and visitors can meet each other in green modern streets, squares, cafés, and to-go shops. In the future, Flight Forum will not only be a workplace. It will also include space for education, other forms of business such as healthcare clinics, laboratories, short-stay (temporary housing), and hospitality and retail. This will create a unique and lively mixed-use area. The existing buildings and available land plots also offer plenty of space for new ideas. This development has prompted us to further refine our positioning and develop a new brand identity.
In our new brand identity, we unite two worlds: the existing business and office environment with a green, park-like multifunctional location where leisure will also play a major role. These two worlds meet and form an alliance, resulting in a shape that brings both extremes together. This shape is the starting point for the visual language of the entire identity. The creation of a second layer in the logo is a literal translation of the development plans to add retail and hospitality to the ground floor of buildings. The new Flight Forum website also reflects the new proposition and brand identity.
Design: Peter Korsman Autograph